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The idea of the marketplace -- where buyers and sellers meet -- is rapidly changing. Today's marketplace, or "servicescape", can be a traditional store or a street vendor's cart; it can be a mall or a mail order catalog; it can be a phone, fax, modem, or even "cyberspace". This collection of 20 cutting-edge articles explores these various environments and shows how the buying environment influences the relationship between buyers and sellers. You'll review familiar servicescapes and also discover alternate placeways such as cyberculture.
- Sales Rank: #4129460 in Books
- Published on: 1998-02
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 7.00" w x 1.50" l,
- Binding: Hardcover
- 632 pages
About the Author
John F. Sherry, Jr., is Professor of Marketing at Northwestern University's J.L. Kellogg Graduate School of Management. He is also a global consultant to Fortune 500 companies including Coca-Cola, Procter & Gamble, Kodak, Motorola, and Glaxo, and is an evaluator for the National Science Foundation, the Social Sciences and Humanities Research Council of Canada, and the Marketing Science Institute.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Places where we buy: a very important topic.
By Robert Jacobson
This is truly a fine investigation into the design, construction, and experience of sales environments -- not just in the physical world, but also in the virtual worlds of TV, radio, print media, and the Internet. Sherry is an anthropologist who, together with the other contributors, paints a complex portrait of what it means to create a sales environment, what it means to experience one, and how the two processes relate. No marketing ace or designer can afford to do without Sevicescapes!
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